February 27, 2006

Schwarzenneger Opponents On The Air

Just days after Gov. Arnold Schwarzenegger's much-hyped address at the state Republican convention, and his national TV face-time on "Meet The Press" yesterday, his Dem rivals seek to reclaim some of the spotlight by announcing the first major market TV ad buys of the season.

For Treas. Phil Angelides (D), it's his first TV buy, period. For Cont. Steve Westly (D), it's his first foray into the major markets after spending some money in smaller markets. His camp now says they're up in 80% of the state.

The tag line to Angelides' ad reaffirms what has been a theme for him thus far, that he "stood up to Arnold." He also promotes the two most prominent endorsements in the race thus far -- Sens. Dianne Feinstein and Barbara Boxer. Boxer speaks in the ad. Westly's ad is the same as the one he's run in the smaller markets, and makes no mention of the Governator. It leads by touting Westly's background at eBay and promises "a different kind of campaign."

Recent polling shows that Schwarzenegger still hasn't fully recovered from his drubbing in the special election last November. But some have speculated that the Dems let too much time pass to fully take advantage, giving Schwarzenegger the time he needed to plot his political comeback. Perhaps hitting the air together provides a one-two punch that CA Dems need to get some momentum back. [MIKE MEMOLI]

Posted at 04:45 PM

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