October 31, 2006
Bloggers Make Campaign Payroll
Bloggers paid by campaigns were a rarity two years ago -- so rare that their work and their ethics, whether for Republicans or Democrats, became fodder for controversy. Bloggers on the campaign dime (and off) have been even more controversial this year, but that is at least in part because there are so many more of them.
Pay scales range from a few hundred dollars a month to a few thousand, with some of the bloggers earning top dollar.
With increasing frequency, candidates across the country are paying bloggers to write, develop Web sites, connect with energetic allies on the Internet, respond to online critics, and advise their employers about how to behave in the blogosphere. Others are paid to do more traditional campaign work like communications consulting and opposition research.
Their pay scales range from a few hundred dollars a month to a few thousand, with some of the bloggers earning top dollar for their expertise. [K. DANIEL GLOVER]
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Posted at 03:10 PM
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Propaganda is a concerted set of messages aimed at influencing the opinions or behavior of large numbers of people. Instead of impartially providing information, propaganda in its most basic sense presents information in order to influence its audience. The most effective propaganda is often completely truthful, but some propaganda presents facts selectively to encourage a particular synthesis, or gives loaded messages in order to produce an emotional rather than rational response to the information presented. The desired result is a change of the cognitive narrative of the subject in the target audience.
Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.
– Garth S. Jowett and Victoria O'Donnell, Propaganda And Persuasion
Internet=Propaganda | 02.25.08 03:13 AM
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