October 11, 2006
On The Download: Santorum On MTV
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With less than a month left before E-Day, Sen. Rick Santorum's campaign went live with www.RSiteonline.com, an alternative site aimed at the under age 35 voting group with corresponding ads on MTV. The flash site boasts pseudo-news segments featuring two Pennsylvania College Republicans discussing opponent "Bobby Casey Jr's" track record on issues such as attendance and immigration. Shorter versions of the spots will appear as spots on MTV.
It's an interesting strategy to try to close the loop between YouTube and the Boob Tube crowds. Total communication integration results in a sum greater than its parts because it drives more traffic to the Web site. But in terms of actually getting young voters to the polls, it's a tough call for advertising on MTV. Plus the average age of the station's voters is just over 21, and while known for being politically active, the youngins' are completely unreliable at the polls. Nevertheless, it's the first effort to reach the YouTube generation on multiple media fronts. [SHIRA R. TOEPLITZ]
Mid-week Bytes:
*Keeping It In The Family: The Sunlight Foundation just finished a report of 19 Congressional spouses,"The Congressional Family Business Project," who were paid by their partner's campaign committee. The table is a result of a "distributed research project" (read: anonymous internet users submit their findings).
*Want to play dress up with the Governator? CA GOV Phil Angelides has set up an animated flash site, "Bush Buddies," to dress and package Schwarzenegger. Now just try to get that image of the leopard print briefs out of your head...
*Minnesota Governor Tim Pawlenty's new Web Ad seems like an extended version of a TV commercial, but it's part of a larger "E-debate" between all of the candidates on YouTube.com.
*Ironically or appropriately, Sen. Joe Lieberman has also released his first Web Ad on Ned Lamont's Negativity.
*The NRSC also has a video featuring the "Menendez's Bob And Weave".
*Hablan Espanol? The DSCC now does, joining the DCCC, RNC and DNC. But according to the NRSC, Sen. Debbie Stabenow knows how to speak Spanish, Chinese and Canadian French.
*It looks like someone forgot to reserve www.SherwoodforCongress.com. Seen any more of these? Email us.
Posted at 05:06 PM
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