November 03, 2006
On The Download: Who Is The Internet?
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*So just who exactly is on the other end of those series of tubes? Two recent studies show internet users are older and more conservative than some might have thought:
The Nielsen/NetRating survey announced Wednesday that 36.6 percent of adults online are Republicans, compared to 30.8% Democrats and 17.3% Independents.
The sites with the most Republicans are RushLimbaugh.com (84.8% GOP audience) and NewsMax.com (65.4% GOP audience) with BillOReilly.com, Drudge Report and Salt Lake Tribune (65.4%, 59% and 57.9% respectively). For Democrats, the most popular sites were BlackAmericaWeb (79.9% Dems) and AOL BlackVoices (64.8% Dems) with BET.com, Salon.com and Village Voice (58.6%, 55.3% and 55.2% respectively).
Another study by GWU's Institute for Politics, Democracy and the Internet from October showed who are political blog readers. Out of the more than 7,500 people took the survey online, 40 percent said they look at political/news blogs at least one a month but only 9 percent said they visited every day. Those daily readers are more likely to be male than female (75 to 25 percent).
The average age of all the respondents was 49 years old -- about the same as the surveyed people who said they read blogs daily. No surprise here that the daily readers are highly partisan on both ends, though the greater picture shows more daily readers call themselves "strong liberal" than "strong conservative." For more information, check out the full study [SHIRA TOEPLITZ].
*Mobile Alert! Three new mobile campaigns surfaced this week.
Dick DeVos' campaign has taken text one step further and has a twelve-second video clip of DeVos for cell phones. Users can only sign up at the campaign's special mobile Web site because some carriers charge.
The RNC launched a mobile campaign to deliver election news for cell phone users. The political group also plans to allow voters in target states to look up their polling place through their cell phone.
Liberal Michigan Coalition for Progress has TV spot up aimed at younger voters featuring SMS. The ad shows an Instant Message conversation with a young woman asking her friends to join a young voter coalition.
Weekend Bytes:
*Web Ads Everywhere: RNC asks John Kerry for his Apologies, Ned Lamont has Bush and Lieberman on Iraq, the Michigan Democrats shows Lifestyles of the Rich and Infamous.
*Wall Street Journal added a poll to their Washington Wire blog. Place your bets.
Posted at 09:00 AM
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