January 19, 2007

McCain's Media Team

Sen. John McCain added heft and experience today to the team that will produce his campaign ads. Russ Schriefer, a former media strategist for Pres. Bush, will oversee the team, which includes Mark McKinnon, Bush's former chief ad man, and the firm of Stevens Reed Curcio & Potholm. Also, McCain's exploratory committee announced that Fred Davis, an creative whiz who oversaw Gov. Arnold Schwarzenegger's '06 re-election ads, will be the campaign's chief creative consultant. Schriefer's business partner, Stuart Stevens, will also work on McCain's ads. All four are among the GOP's best media talents, and they benefit from the experience of working together on the Bush-Cheney re-election campaign.

National Media's Alex Castellanos will produce ads for Gov. Mitt Romney (R-MA).

One other feather added to McCain's cap today: he's hired, as a consultant, Rob Gray, a Massachusetts GOPer who ran Ex-MA L.G. Kerry Healy's gubernatorial campaign last cycle. One Republican says the Gray hire "is like buying the research book on Romney." Healy was, of course, Romney's lieutenant governor. The AP has more context.

Posted at 05:21 PM

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