February 23, 2007
Consultants' Candids: After '08, It's Indiana Jones 04
From The Hotline:
Larry McCarthy is pres. of McCarthy Marcus Hennings, a GOP firm that does political and issue advertising, plus corporate video production. McCarthy served as a press sec. for Sens. Jacob Javits (R-NY) and John Heinz (R-PA), and the NRSC. While working for Roger Ailes, he won the '85 nat'l Emmy for Best Writing in a Documentary. And today, McCarthy is our "Consultant Candid."
What is your proudest moment professionally?
Every ad guy is seeking the Holy Grail of The Perfect Spot. My last Perfect Spot was "Ashley's Story" for Progress for America Voter Fund in 04... the perfect combination of a touching, human story that drove a strong message, raised millions of dollars on its own merits, and, as many Democrats noted, had a decisive impact.
If you could be in any other line of work, what would it be?
I want to finally become my Doppelganger, Steven Spielberg, and direct "Indiana Jones IV."
Where is your happy place?
Watching our daughters play the sport du season, watching our Bernese Mountain Dogs endlessly, optimistically, and futilely chase squirrels, and re-living once again Steve McQueen's motorcycle jumps over the Nazis' barbed wire fence in "The Great Escape."
What is the ideal number of clients to have at one time?
The answer to this is found in some mysterious 12th century algorithm which includes the number of winning clients, hours of sleep per night, being proud of your work, feeding the IRS, and the number of laughs per day. I'll let you know when I find the precise formula.
What is the ideal number of clients to have at one time?
The answer to this is found in some mysterious 12th century algorithm which includes the number of winning clients, hours of sleep per night, being proud of your work, feeding the IRS, and the number of laughs per day. I'll let you know when I find the precise formula.
Pose a question for the next interviewee.
The 2004 election marked the mainstream emergence of blogs and online fundraising. In 2006, YouTube became a campaign phenomenon. What do you believe will be the greatest change in the 2008 election cycle that is different from 2006?
Posted at 03:00 PM
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