May 24, 2007

On The Air Update

A birdie with access to the latest media buys gives us this rundown:

Richardson placed 5/29-6/4 in Iowa and New Hampshire. He has upped his buy in IA to 500-600 GRPs in each major market and 50-100 GRPs in smaller markets. In NH, his buy remains similar to previous weeks, about 200 GRPs for the flight.

Romney placed 5/25-5/29 and 5/30-6/5 in South Carolina (all cable) and 5/30-6/5 in Iowa (all cable). This is about 25-50 GRPs per market per week in SC and 50-100 GRPs per market in Iowa.

GRPs = gross ratings points -- a measure of how many people see the ads
flight = the duration of the ads
place = to purchase ad time.
cable = what we all watched before DirectTV.

Posted at 03:32 PM

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