January 28, 2008

Well, This Is One Way To Spin It

In a new Web ad, Rudy Giuliani's team is thanking their lucky stars he was NOT, that's right not, endorsed by several well-known Florida newspapers, including the Orlando Sentinel and the Tampa Tribune. Why? Because they're too liberal, says a narrator. Same voiceover also diminishes the NYT endorsement, which went to John McCain and included a scathing rebuke of Giuliani's leadership of NYC and his character.

Watch "Not Endorsed" here ... Script after the jump.

(JENNIFER SKALKA)

Script for “Not Endorsed”:

Voice Over: “Rudy Giuliani is not endorsed by The Tampa Tribune. Not endorsed by the Orlando Sentinel. Not endorsed by the South Florida Sun-Sentinel. In fact, he’s not endorsed by any of the liberal newspapers. When you’re responsible for cutting people’s taxes by an incredible seventeen percent …”

Chyron: “Rudy cut taxes 17%”

Voice Over: “… and announce a plan to give Americans the biggest tax cuts in history …”

Chyron: “Announced plan to give biggest tax cut in history”

Voice Over: “… when you fight to appoint conservative federal judges …”

Chyron: “Fought for Conservative Judges”

Voice Over: “… want to grow America’s military to make sure our families are protected …”

Chyron: “Wants to Expand the Military”

Voice Over: “… demand that new citizens learn to read, write and speak English …”

Chyron: “New Citizens must Read, Write, and Speak English”

Voice Over: “… and that welfare recipients work for the benefits …”

Chyron: “Required Welfare Recipients to Work for Benefits”

Voice Over: “… you’re the last person on earth to be endorsed by the liberal New York Times. Rudy Giuliani. Tested. Ready. Now.”

Chyron: “Tested. Ready. Now.”

Mayor Giuliani: “I’m Rudy Giuliani and I approved this message.”


Posted at 09:20 AM


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