April 27, 2008
"100"
Finally, the Democratic National Committee takes a meaningful whack at John McCain for supporting the Iraq war -- and for suggesting that the United States could keep troops in the country for 100 years, if necessary. Interspersed with on-the-ground footage of burning cars and explosions, the ad notes the $500B cost of the war, the 4,000 dead. It ends with a photograph of President Bush and McCain, the president's arm slung warmly around the AZ senator's shoulder. A narrator asks, "Is John McCain the right choice for America's future?"
The spot will begin airing on cable networks nationally next week. It is the second DNC ad to start shaping the Dems' message about McCain -- that he's supported the president's failed foreign and domestic policies. It's a super spot. Scary, effective. Suggests that McCain is no maverick but a Bush Administration flunky. But take note ... It ends with a plea for cash to help fund the ad. While the GOP is flush, the Democratic Party is in a tough financial spot. And as the Dem candidates slug it out in remaining state primaries, $$$ could be the party's problem moving forward, as it seeks to do the work the inevitable Dem nom has not.
(JENNIFER SKALKA)
Posted at 10:02 AM
Comments
J. Skalka writes: "a super spot. Scary, effective."
And it is. Except the sound is awful, both technically and in choice of speaker. With a spot like this, wouldn't you want a Charlton Heston-type, or perhaps a soothing, calm mothering-type? Not a young male on drugs.
(Of course, I continue to dislike Hotline TV's ignoring its sound problems as well.)
Pining for Chuck Todd | 04.28.08 10:32 AM
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